In his role as Commercial Platform Director, James will be further integrating the Buddy platform with BIG Ads clients.
“Having delivered significant growth across NZ agencies for the past three years, it’s really exciting to now be stepping up to the Commercial Platform Director role,” said Cartwright.
“I’m looking forward to continuing that growth and to deliver outstanding service through BIG and our platform Buddy. We really have a great proposition which delivers speed, quality and value for our customers.”
CEO David Green added: “James has done a great job for us in New Zealand and will take us to the next level by driving our platform in this market.”
Buddy is revolutionary ad-tech that delivers speed, quality and value to digital advertising. We do this by creating efficiencies and cost savings to allow trading desks, agencies, publishers and brands to;
1. Find the Right Audience across quality publishers in contextual and
behavioural audiences (Desktop, M-Web & Mobile App)
2. Build Beautiful High Impact Engaging Ads in real-time
3. Prove it all works by adding value via our advanced engagement reporting
BIG Ads began life in New Zealand 10 years ago and has recently changed its name from Big Mobile to reflect the company’s move into all aspects of digital advertising, including desktop.
