Reach 60% more of your audience outside the walled gardens.
Google Performance Max and Meta Advantage+ already win inside their own ecosystems. Neural Intent brings that same outcome discipline to the open web — whatever the goal is: awareness, leads or sales.
No new platform to learn. Works with your existing DSP, agency, creative team and measurement stack.
Neural Intent reaches high-intent audiences across the wider open web — researching, comparing or simply forming an opinion — then selects the approved creative message most likely to drive whatever outcome the brief calls for: awareness, leads or sales.
It's powered by retail, commerce and specialist audience intelligence from partners including Criteo and Audience360 — combining shopper signals, genuine page context and creative performance to make every advertising opportunity more intelligent.
Campaigns can begin quickly through your existing DSP, agency and measurement systems. Start with a simple performance benchmark, then move towards guaranteed, outcome-based pricing — built around whichever metric matters for the brief.
From signal to outcome
Every impression passes through the same live pipeline before a message ever reaches a shopper.
Inside a live Neural Intent account
Real screens, not mockups — this is what your team sees once a campaign is running.
Every creative is automatically classed as a Rainmaker, Learning, Fatigued or Underperformer — so your team always knows what to scale and what to cut.
More reach. More outcomes. More measurable results.
Eight ways Neural Intent turns open-web attention into the outcomes your brief calls for.
Reach high-intent audiences
Reach consumers who are actively researching, comparing or forming an opinion across the open web — whatever stage of the journey they're at.
Turn intent into outcomes
Use audience intelligence to understand what matters to each audience and deliver the approved message most likely to drive the outcome the brief calls for — awareness, leads or sales.
Make every impression more relevant
Evaluate shopper signals, genuine page context and creative performance in real time to select the most relevant approved creative.
Reach audiences before the moment passes
Activate quickly while attention or intent is still live and before the opportunity is lost to another brand.
Deliver measurable outcomes
Optimise towards the outcomes that matter, including awareness, sales, leads, bookings, customer acquisitions and ROI.
Move towards guaranteed outcomes
Establish a reliable performance benchmark and move to an agreed model with guaranteed pricing — CPA for sales, cost-per-lead for lead gen, or guaranteed reach for awareness.
Start without disruption
Keep your existing DSP, agency, creative team, Google campaigns, Meta campaigns and measurement systems.
Continuously improve creative
Identify Rainmakers, detect creative fatigue and use performance intelligence to continually strengthen the creative mix.
What Neural Intent delivers
Every capability is tied to a specific outcome — not a feature for its own sake.
| Deliverable | How Neural Intent delivers it |
|---|---|
| Guaranteed outcome-based pricing | Moves from an initial performance benchmark to an agreed model with guaranteed pricing, whether the objective is CPA, cost-per-lead or a brand-lift guarantee. |
| High intent audiences | Reaches audiences at every stage — from awareness through to purchase-ready. |
| Low barrier to entry | Works with your existing DSP, agency, creative team and measurement systems. |
| Outcome focused performance | Connects media activity with the outcomes that matter — awareness, leads, bookings, sales, acquisitions and ROI. |
| Smart creative decisioning | Selects the approved message most likely to drive action using shopper signals, page context and creative performance. |
| Speed to market | Reaches active audiences while attention or intent is still live, before it disappears. |
| Open web reach | Brings the outcome focus of Performance Max and Advantage+ to the wider open web — for awareness, leads and sales alike. |
| Powerful audience intelligence | Uses retail, commerce and specialist audience intelligence from partners including Criteo and Audience360. |
| Creative and contextual optimisation | Continuously improves creative using audience intelligence, genuine page context and measured performance. |
Reach 60% more of your audience outside the walled gardens and drive the outcomes that matter — awareness, leads or sales — with guaranteed, outcome-based pricing. Neural Intent combines high-intent audience data from partners including Criteo and Audience360 with real-time creative decisioning, contextual intelligence and continuous optimisation — bringing the same outcome discipline as Performance Max and Advantage+ to the wider open web, without changing your existing DSP, agency or measurement systems.
Keep Google. Keep Meta.Turn the other 60% into outcomes that matter.
Are you ready to succeed in the attention economy?
Let’s discuss how we can transform your advertising strategy. Contact us today!
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