Real-time creative,
media & audiences

Our ad-tech, Buddy, makes it so easy to build high impact, engaging digital ads. Use Buddy's simple drag and drop builder or our world-class creative team to produce industry leading creative formats. Receive your creative tags in real-time and set live within your preferred DSP using our premium media deal IDs which can be overlayed with bespoke behavioural audiences.

BUDDY

Buddy has been developed to sit alongside your preferred DSP to make the setting up and running of campaigns better, easier and cheaper than ever before.

NEWS

AnimatedFX: The next evolution in animation

AnimatedFX: The next evolution in animation

Go beyond the GIF for your next campaign with our newest format, AnimatedFX!AnimatedFX turns your simple, static creative into attention-grabbing, impactful ads that attract your audience from first sight and engages them from the get go.Images speak louder than...

James Cartwright appointed to run New Zealand operations

James Cartwright appointed to run New Zealand operations

In his role as Commercial Platform Director, James will be further integrating the Buddy platform with BIG Ads clients."Having delivered significant growth across NZ agencies for the past three years, it's really exciting to now be stepping up to the Commercial...

BIG’s New Desktop Skin Ad Format – 90%+ Viewability

BIG’s New Desktop Skin Ad Format – 90%+ Viewability

Have you heard the news? Pro-Skin has arrived! Drive maximum brand awareness with maximum viewability with our new Desktop Skin format, available to build in Buddy in only a matter of minutes. Build Pro-Skin with live creative tags and Deal ID in real-time. Exclusive...