News.
BigAds is reducing your carbon footprint
BigAds is reducing your carbon footprintAt BigAds, we believe that the power of technology can be harnessed to make a positive impact on our planet. In partnership with Scope3, the Buddy Decarbonise platform empowers clients to reduce, measure and offset the carbon...
Buddy AttentionIQ works!
Independent, leading attention score vendors such as Lumen and Attentv integrated directly with Buddy! We insist on integrating with market leaders, so you have peace of mind. Real-time reporting dashboard available via Buddy. 100% transparency on where your media...
Michael Buhagiar joins BigAds
BigAds, an Australasian-based creative intelligence & optimisation ad tech company has announced that Michael Buhagiar has re-joined the business along with Nick Paschalis, to spear head growth in the US & NZ. Buhagiar was most recently the NZ Country Director...
BigAds is turning green
Little things make BigGreen things happenBigAds is turning green, ‘BigGreen’ in fact, to offset its digital advertising carbon footprint. The BigGreen program is the latest innovation from Australia’s most progressive martech company. Big is teaming up with...
Introducing Buddy AttentionIQ
Pro-Skin format now available on mobile!
In a rich media first, we have made it possible to build three unique variations of the Pro-Skin Mobile within minutes through our self-serve platform, Buddy.Delivering the great results you know and love, Pro-Skin Mobile will change the way you advertisePro-Skin...
Step into a New Dimension
Introducing Dimensional, a new multi-layered ad format designed to build engagement and maximise revenue.Online consumers are becoming used to more and more immersive and interactive content. Now Big Ads can offer this capability to our clients, through our celebrated...
AnimatedFX: The next evolution in animation
Go beyond the GIF for your next campaign with our newest format, AnimatedFX!AnimatedFX turns your simple, static creative into attention-grabbing, impactful ads that attract your audience from first sight and engages them from the get go.Images speak louder than...
James Cartwright appointed to run New Zealand operations
In his role as Commercial Platform Director, James will be further integrating the Buddy platform with BIG Ads clients."Having delivered significant growth across NZ agencies for the past three years, it's really exciting to now be stepping up to the Commercial...
BIG’s New Desktop Skin Ad Format – 90%+ Viewability
Have you heard the news? Pro-Skin has arrived!Drive maximum brand awareness with maximum viewability with our new Desktop Skin format, available to build in Buddy in only a matter of minutes. Build Pro-Skin with live creative tags and Deal ID in real-time. Exclusive...