Buddy Decarbonise logo
Buddy Decarbonise platform visible on a Mac screen.

An intuitive cloud-based platform that allows you to reduce the carbon footprint of your campaign, whilst producing engaging creative, giving you access to premium media, and optimisation methods to drive performance.

Key features

Reduce your carbon footprint

Select lower-emitting options at each step of the set-up, without compromising performance.

Report your emissions

Measure and report carbon emissions of your campaigns within our Data Intelligence Platform.

Offset excess carbon

Excess emissions can be offset through the partners available in Buddy or use your own offset provider.

Integrated with major DSP’s

Export tags for DV360, The Trade Desk, MediaMath, Verizon, Xandr
and more

Premium publishers

Gain instant access to Tier 1 Publishers across mobile and desktop.

Bespoke media

In addition to the media we’ve pre-built, you can now easily define and build your own.

Real-time tags and Deal ID’s

Assemble your assets into rich media ad formats, ready to go live in under 3 minutes!

Reporting & optimisation

Measure, report, and now optimise campaign results with our Data Intelligence Platform.

Seamless billing

Pay as you go for coordinated and self-serve programmatic campaigns.

Reduce your carbon footprint

Select lower-emitting options at each step of the set-up, without compromising performance.

Report your emissions

Measure and report carbon emissions of your campaigns within our Data Intelligence Platform.

Offset excess carbon

Excess emissions can be offset through the partners available in Buddy or use your own offset provider.

Real-time tags and Deal ID’s

Assemble your assets into rich media ad formats, ready to go live in under 3 minutes!

Reporting & optimisation

Measure, report, and now optimise campaign results with our Data Intelligence Platform.

Seamless billing

Pay as you go for coordinated and self-serve programmatic campaigns.

Integrated with major DSP’s

Export tags for DV360, The Trade Desk, MediaMath, Verizon, Xandr and more

Premium publishers

Gain instant access to Tier 1 Publishers across mobile and desktop.

Bespoke media

In addition to the media we’ve pre-built, you can now easily define and build your own.

Our place in the ad tech supply chain.

Buddy has been designed to integrate with and sit on top of a Supply Side Platform, to make sense of which websites are relevant and introduce a range of other essential services.

Ad tech supply chain, with left to right: Advertiser, DSP, Buddy AttentionIQ + SSP, Publishers

Decarbonise your rich media.

With new options available in Buddy you can now take control of your advertising’s emissions and help stop the global warming.

Reduce.

Reduce carbon footprint

Customise your media selection, choose from lower-emitting formats and compress your creative, all without compromising performance.

Report.

Measure and report emissions

Measure and report on total carbon emissions and savings of your campaigns in the same Buddy’s Data Intelligence Platform you already know.

Offset.

Offset remaining excess

Any excess emissions can be offset through the partners available on the Buddy platform or use your own offset provider.

This can be your impact.

Take climate action without compromising performance, as you make informed decisions in Buddy.

White square with text that reads "30% carbon reductin of each campaign"
White square with text that reads "CO2 tracked, reported and offset"
White square with text that reads "sustainable projects supported"

How to decarbonise?

Follow the usual process shown step-by-step in the next section and make carbon adjustments on the way with extra settings and options now available.

A green toggle with a mouse pointer hovering over it.

Curate. Assemble. Optimise.

Buddy delivers quality, speed and value to your programmatic rich media campaigns in only a few steps:

Curate.

Reach the best audience

Use our pre-built media or define your own using our whitelists of certified publishers to create bespoke Deals.

Assemble.

Build engaging ads

Drag and drop your creative assets to quickly create rich media ads using our extensive ad format library.

Optimise.

Deliver better results

Visit Buddy’s Data Intelligence Platform to view and optimise results of your campaign in real-time.

Curate

Set up your campaign for success.

White cards with logos of 6 popular DSPs

Choose your DSP

All the major DSPs are available in Buddy, so you can copy and paste tags without worrying about anything.

Choose your DSP

All the major DSPs are available in Buddy, so you can copy and paste tags without worrying about anything.

DSP logos on white cards

Choose your media

There are media topics we have pre-built for your convenience or you can now define your own audience with our media builder!

Attention provider logos on white cards

Choose your attention provider

We’ve partnered with the best attention providers to bring you independent, third-party transparency when determining attention. This step is optional, but highly recommended.

Choose your attention provider

We’ve partnered with the best attention providers to bring you independent, third-party transparency when determining attention. This step is optional, but highly recommended.

Attention provider logos on white cards
Assemble

Over 30 build-yourself ad formats.

Here are some of our best-sellers, just a drag-and-drop away from your brand.

High impact

Mac with Pro-Skin Desktop format visible on screen

Pro-Skin Desktop

Pro-Skin Mobile

Pro-Scroll

Rich media

Limelight

Scrollo

Cine-Cube

Cinematics

Optimise

Data Intelligence Platform.

Full real-time transparency of your campaign performance, visualised by Buddy’s comprehensive Data Intelligence Platform.

Mac with Pro-Skin Desktop format visible on screen

Get in touch.