An intuitive cloud-based platform that allows you to reduce the carbon footprint of your campaign, whilst producing engaging creative, giving you access to premium media, and optimisation methods to drive performance.
Key features
Reduce your carbon footprint
Select lower-emitting options at each step of the set-up, without compromising performance.
Report your emissions
Measure and report carbon emissions of your campaigns within our Data Intelligence Platform.
Offset excess carbon
Excess emissions can be offset through the partners available in Buddy or use your own offset provider.
Integrated with major DSP’s
Export tags for DV360, The Trade Desk, MediaMath, Verizon, Xandr
and more
Premium publishers
Gain instant access to Tier 1 Publishers across mobile and desktop.
Bespoke media
In addition to the media we’ve pre-built, you can now easily define and build your own.
Real-time tags and Deal ID’s
Assemble your assets into rich media ad formats, ready to go live in under 3 minutes!
Reporting & optimisation
Measure, report, and now optimise campaign results with our Data Intelligence Platform.
Seamless billing
Pay as you go for coordinated and self-serve programmatic campaigns.
Reduce your carbon footprint
Select lower-emitting options at each step of the set-up, without compromising performance.
Report your emissions
Measure and report carbon emissions of your campaigns within our Data Intelligence Platform.
Offset excess carbon
Excess emissions can be offset through the partners available in Buddy or use your own offset provider.
Real-time tags and Deal ID’s
Assemble your assets into rich media ad formats, ready to go live in under 3 minutes!
Reporting & optimisation
Measure, report, and now optimise campaign results with our Data Intelligence Platform.
Seamless billing
Pay as you go for coordinated and self-serve programmatic campaigns.
Integrated with major DSP’s
Export tags for DV360, The Trade Desk, MediaMath, Verizon, Xandr and more
Premium publishers
Gain instant access to Tier 1 Publishers across mobile and desktop.
Bespoke media
In addition to the media we’ve pre-built, you can now easily define and build your own.
Our place in the ad tech supply chain.
Buddy has been designed to integrate with and sit on top of a Supply Side Platform, to make sense of which websites are relevant and introduce a range of other essential services.
Decarbonise your rich media.
With new options available in Buddy you can now take control of your advertising’s emissions and help stop the global warming.
Reduce.
Customise your media selection, choose from lower-emitting formats and compress your creative, all without compromising performance.
Report.
Measure and report on total carbon emissions and savings of your campaigns in the same Buddy’s Data Intelligence Platform you already know.
Offset.
Any excess emissions can be offset through the partners available on the Buddy platform or use your own offset provider.
This can be your impact.
Take climate action without compromising performance, as you make informed decisions in Buddy.
How to decarbonise?
Follow the usual process shown step-by-step in the next section and make carbon adjustments on the way with extra settings and options now available.
Curate. Assemble. Optimise.
Buddy delivers quality, speed and value to your programmatic rich media campaigns in only a few steps:
Curate.
Use our pre-built media or define your own using our whitelists of certified publishers to create bespoke Deals.
Assemble.
Drag and drop your creative assets to quickly create rich media ads using our extensive ad format library.