04.01.2021

BIG Easter Digital Advertising Insights – Australia

Australians are spending more time on their mobile phones.

Young Australians spend an average of 10 hours a week on the internet at home.

In 2020 shoppers splurged $3.36 billion nationwide over the Easter long weekend.

Unsurprisingly supermarkets are the big winner in this spending, through chocolate sales.

Growth in sales was 135% YOY the week following Easter making it one of the biggest periods in online shopping!

Sources:

Unruly Report 2020: Consumer Behaviour during the Coronavirus

Australia Post 2020 – eCommerce Market Insights

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