04.01.2021

WHY MOBILE IS THE PERFECT DEVICE TO CAPTURE CONSUMER ATTENTION ON MOTHERS DAY

AUSTRALIANS are making online purchases using their mobile phones. To celebrate their Mothers, Australian adults splurge an average of : $60 per gift.

Australians spend an average of $1,013 every year on presents and festivities to celebrate those around them.
NSW tops the country on splurging for Mother’s Day with residents spending an average of $68 per gift, for their mothers, compared to Tasmanians who only spend $36.
Sons spend more than daughter’s on Mother’s Day shelling out an average of $66 compared to $55 (spent by daughters)

Sources:

Finder 2020: Mother’s Day: Aussies to spend $744M

Suncorp 2019- Australia is a nation of celebration splurgers

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